ott是什么很多人对这个问题比较感兴趣，下面让我们一起来看ott涔 ott瑙ｉ，希望可以帮助到你。
ott???涔????? ott??瑙ｉ??
1??OTT????浜???缃????歌?杩?杩??ュ??锛???灞??轰?寮??句???缃?????绉?瑙?棰????版?????′??°??
2??OTT ????Over The Top????缂╁??锛??ㄩ??淇¤?涓?????甯告?琛???涓?涓??姹?锛?杩?涓??姹??ユ?浜?绡???绛?浣??茶????????杩?椤朵???????????锛??????????杩??ㄥ??(player)?ㄤ?浠?ご涔?涓??ュ??浼?????杈惧?扮?????般???充???缃????歌?杩?杩??ュ??锛???灞??轰?寮??句???缃?????绉?瑙?棰????版?????′??★?寮鸿????′??╃??缃?缁??????虫?с??
OTT???涔?
OTT(Over The Top)???绉???杩????变???缃??㈠???佃??轰?杈????卞箍???佃??烘????渚?瑙?棰???瀹圭????????ф???★??舵?ユ?剁?绔?负?鸿?界?佃?(Smart TV)????OTT??瀛???杩?骞存??TT澶у?浜т??ㄦ?鸿?界?佃???OTT??瀛?绛?缁?绔?‖浠跺????浠ュ??瑙?棰????″钩?扮?OTT??瀹规?圭???ㄥ?ㄤ?锛??稿?浜轰滑?挎??????瀹㈠??锛??ㄧ?佃?涓??辫垂?村????堕?达??ㄦ?峰??哄??浣跨?ㄦ?堕?村????锛??ㄧ嚎瑙?棰??寸嚎澧??匡?骞垮?????搞???ラ?????搞??搴??ㄦ???℃?烘??绛?绾风悍???ワ??寸?OTT澶у?褰㈡??浜?瀹??寸??????浣?绯汇??
涓???OTT琛?涓?杩??ュ??灞?榛?????锛?缁?绔??娲婚???捐??????
(涓?)??????х??瀹?瑙??跨?瑙???OTT琛?涓???灞????
瀵逛?OTT?ヨ?锛?浜т???灞???琛?涓??ㄥ箍??搴??ㄥ?虹???瀹??ㄧ???绛???瑕???????瀹?瑙??跨????宸茬??烘??舰??????007骞磋?充?11骞存?堕?达?浠ュ箍?垫?诲?涓烘?稿?????绠℃?烘??????????板??椤圭??绠¤?瀹?锛?骞堕??杩?56?锋????浜???缃?瑙??????????＄???瑙?瀹???(2007骞???181?锋????????浜???缃??佃????ф?烘??杩??ョ???瑕?姹??????ャ??(2011骞???6?蜂护??涓?缃???瀹???浼?????????????＄???瑙?瀹???(2016骞?纭??浜??翠釜OTT甯??虹?????ャ??杩??ュ????绠℃ā寮?锛??跨????稿????????璇?OTT琛?涓??ㄥ??????х???跨????涓??ュ悍??灞????跨???绠′?瀹?瑙??扮???锛?OTT绔?浜??????姝ユ???辨贩涔憋?瓒??ヨ?瑙???????搴???OTT??瀹规???℃?烘??涓ユ?р????璇?涓?宀???锛?浜???缃?瑙??????????℃?烘??杈?88瀹躲??OTT??瀹圭??绠′??存???????????缁?涓???锛?OTT浠?濯?浣????????璐ㄤ?涓??存??????????ヨ???
?? OTT?佃???瀹?瑙??跨????
(浜?)楂???瀹藉甫瑕?????????涓?TT缁?绔???????濂?瀹??虹?
???藉?甯︽?ュ?ョ?ㄦ?疯?妯′?????匡??朵腑??绾ょ?ㄦ?疯?妯″??垮挨涓鸿?????????018骞???锛???绾ゅ?ユ?疯揪3.2浜挎?凤????哄?瀹藉甫?ㄦ?锋?扮??86.2%??50Mbps浠ヤ??ュ?ラ???????哄?瀹藉甫?ㄦ?锋?拌揪2.94浜挎?凤????荤?ㄦ?锋?伴????79%??楂???瀹藉甫瑕???????????锛?涓?TT缁?绔??峰???村????″????浜??虹?缃?缁??′欢??????017骞村?锛?浣跨?ㄧ?佃?涓?缃???姣?渚?杈?8.2%锛???姣?澧???.2%??
?? 涓??藉?甯︽?ュ?ョ?ㄦ?峰????绾ゆ?ュ?ュ??姣?
?? ????017骞村?楂???瀹藉甫?ュ?ョ??
(涓?)OTT缁?绔??妯″????澧??挎?ㄥ?ㄨ?涓???灞?姝ュ?ュ揩杞﹂??
OTT缁?绔????????缁??娑??OTT婵?娲绘?伴??瑙?妯℃?澧?????ゥ缁存?版???璁★?2017骞翠腑??TT缁?绔??????涓?.65浜垮?帮???姣?澧???4.4%??婵?娲绘?伴??1.68浜垮?帮???姣?杈?3.3%锛???姣?澧???0%???朵腑锛??鸿?界?佃?淇?????杈惧??.86浜垮?帮???姣?澧???9.2%锛?绱??婵?娲绘?伴??1.29浜垮?帮???姣?澧???3%锛????鸿?界?佃?淇?????69.3%;OTT??瀛?淇?????7900涓??帮???姣?澧???4.5%?????跨?褰卞??锛?OTT??瀛?澧??跨??€??OTT??瀛?绱??婵?娲婚??3842涓??帮???姣?澧???%锛???OTT??瀛?淇?????48.6%??
?? OTT缁?绔??娲昏?妯?/p>
????OTT缁?绔??娲绘?伴??涓?娑???板??佃?缂磋垂?ㄦ?蜂?婊?锛?OTT?ㄦ?锋?娲绘?伴??灏???019骞磋?瓒??板??佃?缂磋垂?伴??锛?杩??ュ?璐ㄦ?х??杩?灞?锛?杩??ヨ?涓???灞?蹇?溅????
?? 瀹跺涵澶у??????″舰寮???灞?瓒???/p>
(??)OTT琛?涓?寮?瀵艰??姝ｅ?ㄧ?辩‖浠跺????杞???骞冲?拌??ュ??
杩?骞存??TT琛?涓??ㄤ?缁??佃???????浜???缃?浼?涓?甯﹀?ㄤ?蹇???宕?璧凤???ゥ缁翠?缃??版???????017骞存?鸿?界?佃?绱??婵?娲婚??涓????缁淬??娴蜂俊??TCL???胯?广??搴蜂匠??娴峰??藉????ぇ浼?缁??佃?????锛???璁″??哄??????杈?9%??2017骞翠富娴?OTT缁?绔?????寮?濮?????瀹硅??ャ??骞垮??杩??ャ?????″???扮??归?㈢患????灞?锛?寤虹??扮?????╂ā寮????轰??鸿?界?佃?骞冲?扮??缁?绔??娲绘?伴??锛??峰???娴蜂俊???烽?涓?瀹跺??璁″?????OTT甯??轰唤棰?瓒?杩?50%???????璧????寸??锛?????017骞村?锛??峰?绯荤?绱??婵?娲绘?伴??杈?100涓?锛?甯??轰唤棰?杈?8.4%;娴蜂俊浜???缃??佃?绱??婵?娲绘?伴??杈?078涓?锛?甯??轰唤棰?杈?8.3%;?烽??佃???绱??婵?娲婚??杈?354涓?锛?甯??轰唤棰?杈?4%?????瑙ｏ??峰?缃?缁?宸茬??ョ??佃?涓??★?寮?濮?涓?娉ㄨ??ユ?鸿?界?佃?绯荤?锛??ㄥ?ㄥぇ灞?OTT????蹇?????灞?锛?????TT琛?涓?涔?琚??????虹??濂斤??峰?缃?缁?浼板?艰揪??5.6浜匡???涓虹????OTT琛?涓???绗??瀹朵????????戒?涓???
浜???OTT骞垮??浠峰?煎??????璁ゅ??????鹃??澧???杩?瓒?浼?缁?浜???缃?骞垮??
(涓?)浜???缃?+?佃???浜や?寮????″舰寮??╂?ㄧ?ㄦ?烽??杩?瀹㈠??濞变?
OTT?????″舰寮?浠ヤ???缃??佃?涓轰富锛??㈠?峰?浜???缃???浜??ㄤ?楠?浼??匡?????楂?娓?澶у?瑙?褰变?楠?锛?????澶у?浜???浜???浜??ㄨ?藉????????锛?OTT澶у?涓?浠??藉?瑕???澶ф?逛???缃?琛?涓烘椿璺???骞磋交浜虹兢锛?杩??藉??告?朵???缃?琛?涓轰?娲昏???浼?缁??佃?瑙?浼?锛?瀹㈠??娉ㄦ????缁?娴???浠峰?艰??ヨ?澶э?涓哄箍??浠ｇ??????骞垮??涓诲甫?ユ?版?洪????
棣???锛?OTT?佃?娲昏?搴﹂???浼?缁??佃??ユ椿瑙?妯′??????,?鸿?界?佃??ユ椿瑙?妯℃??缁???裤???ㄥ?ㄧ?佃??ㄦ?蜂腑锛?OTT?????ユ椿?ㄦ?蜂负11%锛?涓?骞村??棰?璁″??揪20%???规????ㄦ?锋?ユ椿?ㄧ?规???存???????ㄦ?蜂腑????姣??ㄤ互姣?骞?%??骞?搴﹀??匡?OTT?规??箍??灏?寮ヨˉ?存??箍?????剧?插?恒??OTT瑙?棰?濯?浣?缁?杩?杩???骞村??灞?,?ユ椿瑙?妯″凡杈惧?颁?绾垮???姘村钩锛??朵腑?舵渤濂?寮???(?卞?????浜?瑙???????(?捐?)?ユ椿瑙?妯″?????杩?浜?700涓??般??
?? ?鸿?界?佃?VS浼?缁??佃??ユ椿?ㄦ?疯?妯″????瓒???/p>
娉??规????ㄦ?锋?ユ椿??姣?=?规????????ユ椿/(浼?缁??佃??ユ椿+?鸿?界?佃??ユ椿)??
OTT?佃??ㄥ?ㄨ?棰?娴??????佃???娴?锛??ㄦ?风??ф?村己??浠?寮??鸿?妯＄??锛?2017骞村?ㄥ?芥?ュ??寮??虹?绔?300涓??帮??朵腑锛?姹?????骞夸???娴?姹?绛?缁?娴???杈惧?板?猴??ュ??寮??鸿?妯¤?杩?400涓??般???鸿?界?佃??ㄦ?风??ф??缁?????锛??ュ?拌揪??杈?9%锛??ㄥ?拌揪??杈?9%锛????拌揪??杈?1%锛?浼?缁??佃??ュ??寮??烘?堕?挎??52????锛???OTT寮??烘?堕?胯揪?颁?311????锛??鸿?界?佃??ㄦ?风??ц?瓒?浼?缁??佃???
??凹灏?妫??版???剧ず锛??板?ㄨ??ヨ?娴?琛??ㄩ????惰??舵???杩?OTT璁惧?瑙????存????瀹癸?澶?浜?涓???涔?涓???OTT瑙?浼?璁块???堕?磋?杩?涓?灏??讹?浜轰滑瓒??ヨ?澶?????杩?OTT璁惧?璁块????瀹广?????ヤ?骞撮?????鸿?界?佃???????绋虫?澧??匡?OTT?ㄦ?疯?妯″??姝ヤ?娑??骞垮??璧?婧?灏?缈荤????
(浜?)OTT?ㄦ?锋?伴??瑙?妯″??澧??垮????浜?OTT澶у?骞垮??浠峰?奸????/p>
OTT骞垮???锋??澶у?灞?绀恒??涓?灞?澶??ㄦ?枫??寮哄?舵??????浜??ㄦ?у己??????????俱???? ??????????绛?浼??匡?骞垮??浠峰?煎???板????????璁ゅ???OTT骞垮??甯??鸿?妯″揩??澧??裤??2017骞?TT骞垮???跺?ュ???6浜垮??锛???姣?澧???47%锛??朵腑璐寸??骞垮???跺??8浜垮??;寮??哄箍???跺??.2浜垮??;?朵?骞垮???跺??.8浜垮????灏界?涓??藉??骞垮??琛?涓?7000浜跨??骞翠骇?肩?告?OTT骞垮??甯??鸿?妯′??惧辜灏?锛?浣?OTT澶у?濯?浣?浠峰?煎?ㄨ????惧ぇ??
?? 2017骞村??绫诲??OTT骞垮???跺?ュ??轰唤棰?
OTT骞垮?????惧???瓒?瓒?浼?缁?浜???缃?骞垮?????撅??鸿?界?佃?骞垮????????姣?绋虫???????浜???缃?骞垮?????惧??搴﹂??骞翠?娑??绉诲?ㄧ?瑙?棰?骞垮??浠?????箍?????剧????澶т唤棰?锛?OTT绔??棰?骞垮??浠介?宸茬?瓒?杩?PC绔?????dMaster?版???2018骞寸?涓?瀛ｅ害锛??鸿?界?佃?骞垮????姣?宸茬?杈惧??9.1%锛?瓒?瓒?浜?PC瑙?棰?骞垮????姣?锛?OTT瑙?棰?骞垮?????惧??????惧揩浜?绉诲?ㄥ??PC绔???瀹㈠???烘????宸ㄥぇ娑?璐规???锛?浠ュ??OTT???ラ??浠峰?艰?????骞垮??涓诲箍娉?璁ゅ????稿?骞垮??涓绘???TT琛?涓?杩?琛????撅???78%宸茬????捐?OTT骞垮????骞垮??涓诲?OTT骞垮?????炬???????版弧??????甯告弧????
? 8 2016-2018骞村??瀛ｅ害濯?浣?瑙?棰?骞垮????????姣?
浠?TT澶у?涓烘?稿???瀹㈠??缁?娴????板箍??涓婚????锛?瀵逛?瀹跺涵??娲绘?璐瑰????骞垮??灞?绀哄?锋????楂????????с??瀹跺涵??娲诲????。椋?浣?琛??????层???昏??????璐€??姣?濠淬??濞变????ュ悍绛?澶?涓????锛?????OTT骞垮??????楂???????浣???????揩??娑?璐瑰???????????°???靛????姹借溅琛?涓????朵腑锛?姹借溅琛?涓???015骞寸???瀛ｅ害寮?濮??ㄦ?鸿?界?佃?涓????惧箍??锛??????╁?ㄦ?鸿?界?佃?骞冲?版???惧箍??????绫伙?濡?浠?琚???????蹇???????靛??琛?涓?瓒?瓒???蹇????绫诲??疯??017骞寸?浜?瀛ｅ害璧峰箍?????剧ǔ瀹???缁????靛??绫诲??峰??淇???绛??ョ??瀹??斤?骞垮?????剧???ㄦ???ф???俱??蹇?????靛??????????姹借溅琛?涓?璐＄?????鹃??72%??甯??轰唤棰?锛???濡?????浼??插ū涔?绛????句?????澶с??OTT骞垮???ラ????娓?浠??板?存???炬???杞???涓虹ǔ瀹?瀛??ㄤ??????ラ??绛???涓?????瑕??ラ??璧?婧???
?? 2015-2018骞村??瀛ｅ害??琛?涓??鸿?界?佃?骞垮????????
涓???OTT骞垮????????浼?澶?涓洪?娑?璐逛汉缇わ?浜哄??骞垮??浠峰?艰?浣?浼?/p>
(涓?)OTT?佃?瑙?浼??歌?浼?缁??佃?瑙?浼??村?锋?璐硅?藉??
??0 OTT澶у?骞垮??浼???/p>
棣???锛?OTT??浼?姣?浼?缁??佃?瑙?浼??村勾杞伙?瀵瑰箍???惰???璐＄??ぇ????ゥ缁翠?缃??版????歌?浜?浼?缁??佃??ㄦ?凤??鸿?界?佃??ㄦ?峰勾榫??????村??骞磋交????
? 11 ?鸿?界?佃?涓?浼?缁??佃???骞撮?????瀵规?
?舵?锛?OTT?藉?ㄨ?妯′?瑙﹁揪楂?璐ㄩ??????浼?锛?骞朵骇??绉?????????????????ゥ缁翠?缃??版??????锛??鸿?界?佃??ㄦ?风???涓?Pad瑙?棰??ㄦ?风???绫讳技锛?澶у???浠ヤ?瀛﹀??????姣???瓒?60%锛?浼?浜?涓???浣?绠＄??浜哄??????姣???瓒?35%??
??2 2017骞翠???骞翠???缁?绔??ㄦ?风???
绗??锛??鸿?界?佃??ㄦ?峰?搴????跺?ュ??5000??浠ヤ?????姣?杈?楂????鸿?界?佃??ㄦ?峰?搴??跺?ョ???涓?涔?涓?Pad瑙?棰??ㄦ?风被浼硷?浜???瀹跺涵???跺?ュ??5000??浠ヤ?????姣??借?杩?40%;??PC绔??????虹?????姣?渚?????负30.3%??29.1%;浼?缁??佃??ㄦ?疯?涓??版????7.1%??
??3 2017骞翠???骞翠???缁?绔??ㄦ?峰?搴????跺?ョ???
绗???锛??鸿?界?佃??歌?浜?浼?缁??佃??ㄦ?锋?村?锋??娑?璐规???裤???鸿?界?佃??ㄦ?峰?浜??夸骇??杞胯溅??娑?璐瑰?????娼??ㄩ??姹??芥?捐??楂?浜?浼?缁??佃?;瀵逛?浼??插ū涔????よ?ゅ??濡???濂????淇℃???村?虫敞?存????;?鸿?界?佃??ㄦ?峰?浜????ユ???村己??瑙????藉????琛????????璇汇???????硅??????匡???璐?拱??涓?淇??┿????璐㈡??璧?璁″??锛?瀵逛??稿?崇??淇℃???????′?淇???寮??剧??蹇???锛??ュ??搴﹀??杞??????告?浼?缁??佃??ㄦ?锋?撮???
缁间?锛??鸿?界?佃??ㄦ?风?歌?浜?浼?缁??佃??ㄦ?蜂汉缇ゆ?村??骞磋交??锛??ㄦ?风?璐ㄦ?撮?;?稿?浜?PC??绉诲?ㄨ?棰??ㄦ?凤?????姘村钩??绀句?灞?娆℃?撮???缁?娴?瀹????村己??杩?绫讳汉缇ゆ?浼?缁??ㄦ?峰?ㄦ?璐硅?蹇典??存??版??????磋?姹???娲昏川??锛?瀵逛?楂???璐ㄥ??????楂?浠峰?间骇??娑?璐归??姹??存?虹??锛??峰??稿??涓??戒腑浜у?搴?ā?凤?娑?璐规???挎?村己??锛?瀵圭?稿?充俊???????＄???ュ??搴﹀??杞??????撮???
(浜?)OTT??瑙???????歌?浜?绉诲?ㄥ??PC绔????╀????????ㄥ箍
瀵逛??板?娓??????????????????ヨ?锛?OTT?佃???澶у??歌?浜?PC??绉诲?ㄧ?浼??挎???撅??峰??撮???璐??澶??峰????骞垮??褰㈠???涓板???骞垮??璧?婧???
OTT??骞垮??瀹?????杈?楂???浣跨??TT璁惧?瑙???瀹??村箍????瑙?浼?姣?渚?杩?瓒?绉诲?ㄧ???PC绔????版???剧ず锛?OTT瑙?浼?瀵逛?寮??哄??灞?淇?骞垮???锋??寰?楂??ュ??搴﹀??楂?璁板?搴︺??
??4 OTT??????浼?瀵瑰箍???ュ??搴﹀????
OTT??骞垮????????楂???OTT瀹跺涵?变韩锛?1娆℃????瑙﹁揪2.08浜恒?????涓??稿?虫?烘??瑙?娴?锛?2017骞?TT璁惧?瑙?棰?骞垮??瑙???娆℃?板??姣?澧??块?杈?08%锛?瀹??寸??瀹?30绉?骞垮????瑙?浼?姣?渚?楂?杈?4%锛?杩?楂?浜?Pad绔???17%??绉诲?ㄧ???29%??浠ュ??PC绔???17%锛??板凡??涓哄箍??澧?????蹇???缁?绔???
(涓?)OTT骞垮??浠峰?艰?浣?浼?/p>
褰???OTT骞垮??浠峰?艰?涓ラ??浣?浼帮?杩???宸ㄥぇ??涓?娑ㄧ┖?淬??浠ヨ?棰?濯?浣?涓轰?锛?OTT缁?绔??ユ椿瑙?妯＄?稿?浜???绾跨?佃??ユ椿瑙?妯＄??10%锛?浣?骞垮???跺?ヤ?涓哄??%锛??剧??TT绔?箍??浠峰?艰?涓ラ??浣?浼般??OTT骞垮???煎?蜂?缁?TV骞垮????浜???缃?骞垮?????圭?癸?骞垮???????骞垮??????淇变匠锛?浣?????????浠锋?煎??浣?锛?澧??兼???宸ㄥぇ??棣???锛??轰??佃?灞???骞垮??淇′换搴︾?歌?浜?PC??绉诲?ㄧ??撮?锛?OTT?佃??ㄥ箍?????炬????涓?涓?浼?缁??佃??稿?缇?;?舵?锛?OTT?佃???????杞??????撮?;绗??锛?OTT?佃?骞垮????互瀹??版?版????杩??ワ?骞垮??涓诲??互??瀵瑰??浼?瑙?????瀹瑰??濂藉??板??????惧??浜??ㄦ?????
??5 ??绫诲?浣?骞垮??淇′换搴﹁???/p>
????OTT甯??哄揩????????琛???锛???娓?娑????扮??娲诲??濞变???涓??归?€???卞??瀹规?????????????淇?浣挎?璐圭????褰㈡??锛?OTT澶у?涓哄箍??涓诲??娑?璐硅?????ㄦ?板?搴?ū涔?浣?楠?濂?瀹??虹?锛??村??法澶х????涓?浠峰?笺??
????澶??峰??????OTT骞垮??绾㈠?╋?瀹㈠???ラ???朵唬绀句氦浜??ㄤ?寰?????
(涓?)澶??峰????骞垮??褰㈠?????骞垮?????剧┖??/p>
OTT?轰?澶у???缃?缁?杩?涓ゅぇ浼??匡??歌?浜?浼?缁??佃?锛?浜??ㄦ?ф?村己???ラ???╂??村??峰??锛?骞垮?????句环?兼?????????OTT骞垮??褰㈠?澶??凤?浣?褰???骞垮?????剧?????涓?锛?????寮???绋?搴﹁?楂???浠?????哄箍????瑙?棰?璐寸??骞垮?????朵腑70%??棰?绠??卞?ㄨ创??骞垮??涓?锛?骞垮?????捐???宸ㄥぇ??涓???绌洪?淬??OTT??寮??哄箍??璧?婧?????????骞垮????璺ㄥ????炬??????TT骞垮????灞??????广??
? 16 OTT骞垮??璧?婧?
妗?渚?涓?锛?骞垮??褰㈠?澶??峰??
?寸??ㄦ?蜂娇?ㄥ??瑙?浼?瑙?????琛?涓鸿建杩瑰??涓????烘?????????瀹???骞垮??褰㈠?瑙﹁揪瑙?浼???甯歌?骞垮??璧?婧?娑电??寮??恒??璐寸????灞?淇???搴??ㄥ?ュ?ｃ???ㄥ?寮圭????稿???棰????ュ?ｃ???ㄨ??浣???娲诲?ㄣ??涓?棰??????????鸿?借?????AI璇??崇?13涓?箍??浣?锛??ㄩ?㈡??寤?TT骞垮???ラ????????
? 17 甯歌?骞垮??璧?婧?
浠ラ?稿?骞垮??涓轰?锛??ㄦ?锋??涓?璇??抽?ユ?у???璇村?哄?煎???抽??Е??璇?锛????瑰?荤?稿?冲箍??浣?锛??冲?诲?よ捣OTT?佃?灞?骞?????锛????????ㄨ浆?ョ?稿?虫椿?ㄩ〉?€??
??8 ?稿?骞垮??
涓婚?骞垮????互??瀵瑰??????绱????ㄥ箍涓婚?浠ュ?????ユ??寸?锛?????????涓?灞?????富棰?杩?琛??ㄥ箍娲诲?ㄣ??
??9 娲诲?ㄥ??跺箍??
2017骞村????涓???骞垮??琛ㄧ?版?㈢?硷?寮?杈?浜?骞垮???版ā寮???浼??风??????甯???????????????涓???绾??锛?涓??ㄥ?у?稿?浜?8瀹跺?藉??澶?????杩?琛?????涓???骞垮????浣????卞??恒???捐?瑙?棰???涔?瑙?瑙?棰?绛????虹????澶ц?瑗挎父涔??变?涓?涓?骞淬??涔??稿?浜?4瀹跺????杩?琛?????涓???骞垮????
??0 ????涓???骞垮??
?朵腑锛?寮??哄箍????灞?淇?骞垮?????稿??㈣?ゅ箍????搴??ㄥ???ㄥ箍??绛??峰?寮哄?舵??????涓?????姐???烘??????绛?浼??匡?灞?浜?绋?缂鸿?婧?;璐寸??骞垮????????澶э?????绮剧???杩借釜瀹???锛??ュ??搴︾?稿?杈?楂?;?ㄥ?寮圭?骞垮??浜??ㄦ?у己锛???褰㈡??????浆??锛???瀹规繁搴﹀??讹?????澶?绉??烘????ㄥ?娴????ゆ?浠ュ?锛??煎??虫敞??杩???浠ラ?峰?缃?缁?涓轰唬琛ㄧ???板?浣?骞垮??褰㈠?锛?浠ユ椿?ㄦ???ㄦ?????
(浜?)?垫椿绮惧?????惧???藉?烘?骞垮?????鹃??姹?
OTT绔????ラ???瑰?涓?浠?浠?????娴???????骞垮??锛??磋?介??杩?骞冲?版?版????????浼?缇や?锛?绮惧??瀹?浣?锛?灏?浜у???????′???浼???濂界????瀹圭?哥???锛?涓哄箍??涓绘??渚??垫椿澶?????缁???骞垮?????炬?瑰?锛?????瀵规?х????骞垮?????剧?????姹???瀹㈡?凤??存?ュ?瀵煎??板????杞?????杩??锋???浼?褰卞???ㄦ?风??瑙???浣?楠?锛????芥??楂?骞垮???拌揪????骞垮???ュ??搴︺??????TT骞垮??涓诲??TT涓????惧箍??锛?灏???瀵圭??????浼?锛?杩?琛??ㄦ?疯?涓烘?版??????锛?浠???瀹??扮??????俱??绛??ユ???俱??绮惧?????俱??
妗?渚?锛?绮惧?????句?????????
??杩??版??????骞冲?帮???瀵圭?瑰?浜虹兢杩?琛?????锛??ユ???ㄦ?风??娑?璐硅?涓虹???抽?娴????ョ?ㄦ?风??璐?拱??姹?绛?锛???涓烘?鸿?界?佃?绯荤???蹇?澶?瑕?绱????峰?宸茬?姝ｅ??ョ??佃?涓??″?ㄩ?㈣浆??涓烘?鸿?界?佃?绯荤????″??锛???寤哄?变韩寮??惧钩?板???鸿?界郴缁?????锛??峰?涓?浼?澶??藉??澶??佃?????杈炬????浣?锛?杩?涓?姹???骞跨?靛??浣???灞?OTT????缃?缁?锛?涓????╁ぇ骞冲?扮?ㄦ?锋?伴??锛?骞堕??杩??版??????涓哄箍????????渚??村??绮惧???垫椿瀹??跺????骞垮???ラ???规?锛?????骞垮??浠峰?笺??
??1 ?村??寮??剧???峰?骞冲??/p>
??2 ?村????杩???????????
??3 ?村??绉?瀛︾???版??????
?ㄤ?????椿?ㄤ腑锛??峰?缃?缁??轰????板ぇ?版???绮惧??璇????ㄦ?锋椿璺??堕?淬???у????骞撮????哄?????虫敞??????姣?璧????电?琛?涓虹?瑰????碉?杩?浣垮??????ラ???村??绮惧??锛?寰??颁?骞垮????骞挎?璁ゅ????
(涓?)浜??ㄨ?ラ??骞垮??澧?寮哄箍????璧?浠峰??/p>
?歌?浜?浼?缁??佃?锛??鸿?界?佃??峰?浜??ㄤ??匡???互灏???绉?浜??ㄦ父??寮??ュぇ灞?骞?锛?涓哄????????渚???绉?骞垮??妞??ワ?澧?寮烘????搴︺????杩??ㄦ????ㄥぇ灞??ラ??妯″?锛?涓哄箍??涓婚??韬???跺樊寮???绔?浜????????颁???В?虫?规???涓烘????OTT骞垮??浠峰?肩???抽?????ㄣ??
妗?渚?锛??峰?缃?缁?浜??ㄨ?ラ??缁??告椿??/p>
?峰??????╄??ュぇ灞?浜??ㄨ?ラ??棰?????浼?涓?锛?2018骞翠互?ワ??峰?缃?缁?????缁?缁?浜??ヨ??绾㈠?????佃???澶у?缈???涓??????浜??ㄨ?ラ??娲诲???涓?TT琛?涓?璐＄???浼?绉???澶у??ラ??妗?渚?????018骞翠??????ラ??涓???峰?缃?缁?绮惧?绛???涓?瓒崇??涓婚??稿?冲害楂???澶у?娲诲???濡??佃?绔???ㄦ父??????璧?绔???绛?锛??ㄤ????????寸疮璁″???4.47浜挎?????锛?1575涓?瀹跺涵??涓??峰?姝ゆ????ラ??娲诲?ㄣ??瀹??板?姝ら???????搴︼???TT骞冲?颁??ㄨ?ラ??娲诲?ㄩ??瑕???????绋?纰???锛?杩?涓?姝ユ????OTT澶у?骞垮????浼???环?笺??
??4 ?峰?涓???????ㄨ?ラ??
(??)骞垮????娴?宸ュ?锋????OTT骞垮??浠峰??/p>
?鸿?界?佃??版???????瑰?????????纭?欢姘村钩??????涓哄箍????娴?????浣?寮???娈垫??渚?浜??扮??瑙ｅ?虫?规???绗???瑰箍????娴?????浣?寮?宸ュ?疯?藉??╁??OTT骞垮??婧?环锛?瑙??挎????娴???锛???灏?琛?涓??版?????绛?涓??╀?琛?涓??ュ悍??灞???琛?涓猴???杩?绗???圭?缁??版????娴?锛??ㄩ?㈣???OTT澶у?骞垮?????瑰??涓????村?ㄩ?€???村?瑙???璁ょ?ワ?瀹??版?寸??瀹?????娴??版???淇?浣?TT骞垮??浠峰?煎??扮??姝ｆ??????
妗?渚?锛?绗???瑰箍????娴?宸ュ?锋????OTT骞垮??浠峰??/p>
绗???归??杩?C2S API???瑰?杩?琛?骞垮????娴?锛??靛?舵???娆鸿?琛?涓猴??╁??琛?涓?????骞堕?靛惊缁?涓????辫耽??琛?涓?瑙???锛?涓哄箍??涓荤???╃??淇?椹炬?よ????
??5 OTT骞垮????娴??瑰?瀹??ㄥ害瀵规?
(浜?)瀹??ㄩ?????绯荤?涓虹?ㄦ?蜂?椹炬?よ??/p>
杩?骞存?ワ??鸿?界?佃?淇℃????ㄩ???棰?绻?????锛?涓?娉???瀛??╃?ㄤ汉宸ユ?鸿?界?佃?????绉?瀹??ㄩ???ｈ?琛?杩?绋??у?剁?佃???杩?绋?瀹?瑁??舵??杞?欢??杩?绋????у?搴??锛??????ㄦ?烽??绉?娉??叉??璐?骇??澶便???鸿?界?佃??ㄧ??ㄦ?峰甫?ヤ赴瀵?浣?楠??????朵?寮??ヤ?澶ч??瀹??ㄩ??┿??TVOS2.0?????借??富?????ㄥ?虹???锋????富?ヨ?浜ф??????????с??瀹??ㄩ?????寮??惧?煎????鸿?界?佃???浣?绯荤?锛??????ㄥ箍宸ヤ?杩?灞?椤哄?╋???浇?轰?骞跨?垫?诲?TVOS2.0???????鸿?界?佃?寰??拌?妯″??搴??ㄣ???峰??轰?TVOS2.0????寮???浜??跺??绔???¤??ュ钩?般????绔??版??????骞冲?板??缁?绔?蒋浠跺舰??浜?涓?涓???寸??瑙?棰?涓??￠????杩??ヤ?绯伙??ㄧ郴缁?????绠℃?с??澶ф?版??俊???杈????ㄦ?烽??绉?淇??ゃ??搴??ㄧ??ф?归?㈠?峰?涓?瀹?????????????ㄧ郴缁???楂??????????т互????????????涓?锛??峰?绯荤???????杩?搴??ㄥ?????藉?瑁???绾у????骞朵?搴??ㄥ??????瀹规???杩?瀹??ㄨ?璇???????互?垮?????拌?杩?绋????ф?舵???诲?伙?涔??藉??叉??????????骞垮??渚靛?ワ?缁??ㄦ?峰甫?ユ?村??ㄣ??娓??界??浣跨?ㄤ?楠????﹀?锛?瀹??ㄥ??????淇℃???杈??瑰?涔??冲?抽??瑕?锛??峰?绯荤?缁?杩??板?淇℃??????瀵?澶???锛??叉?琚??舵???????瀹??ㄧ骇???稿??撮???
浜???OTT琛?涓?缁?绔??婧???琛?涓?宸ㄥご????锛?澶у?浠峰?煎?杩??ヤ???/p>
(涓?)寮?婧???绯荤??????㈠??缁?绔???轰唤棰?
OTT琛?涓????ュ??灞?瓒??块?????鸿?界?佃?杞?欢???″??纭?欢???＄????缁???绾э?瓒??ヨ?澶????ㄦ?烽???板??褰?瀹㈠??????ゥ缁翠?缃??版???棰?璁″??020骞?OTT澶у?缁?绔??????灏?瓒?杩?4浜垮?帮??鸿?界?佃?淇?????瓒?杩?3浜垮?帮?甯??轰唤棰???姣?瓒?75%锛??鸿?界?佃?瀛???瑙?妯″???019骞磋?瓒???绾跨?佃???IPTV瑙?妯??鸿?界?佃??拌揪??灏???姝ユ??????0%锛?浼?缁??佃??拌揪????姝ヤ?????0%浠ヤ?锛??鸿?界?佃?骞垮?????ㄦ?蜂?璐硅??ヨ?琚??ㄦ?锋???ュ??锛?OTT?佃?????灏?浼?缁??佃?瑙?浼?杞???涓烘?鸿?界?ㄦ?枫??姝ゅ?锛?????褰╃?垫?存?版??唬??姹?婵?澧?锛??ㄧ嚎瑙?棰?瑙???甯??鸿烦璺?寮?澧??裤??寮?婧???绯荤??村???稿?缁?绔?????搴?????鸿?界?佃?绯荤?????澶??舵???哄???绯荤?妯″?锛??寸?绯荤?骞冲?板舰??OTT??????锛?浜????????TT琛?涓??虹?帮?OTT缁?绔?0%??璧?婧?灏????″??0%??浼?涓???涓???
??6 2013-2020骞?TT琛?涓?瑙?妯″??棰?娴?
??7 2013-2020骞?TT缁?绔??娲绘?伴????棰?娴?
(浜?)浠?璐圭?ㄦ?锋????OTT骞垮??瑙﹁揪浠峰??/p>
浠??ㄦ?峰??㈡?ヨ?锛?浠?璐圭?ㄦ?风ǔ瀹?涓???锛?浣垮?OTT?佃??ㄦ?锋?村?锋??骞垮??瑙﹁揪??浠峰?笺??????浜?PC??绉诲?ㄧ???浠?璐圭?ㄦ?疯?妯′互??澶?灞?浠?璐圭??ョ??寮?瀵硷?澶?灞????ㄦ???ㄥぇ灞?浠?璐圭?ㄦ?疯?妯″?????规??Marketer?????伴?娴?锛?2018骞翠腑?藉???杩?2.29浜夸汉??杩?浠?璐硅???娴?濯?浣????℃?剁??瑙?棰?锛????ュ??骞磋???OTT??瀹圭???ㄦ?锋?伴??灏?绋虫?澧??裤??棰?璁?020骞达?澶у?浠?璐圭?ㄦ?疯?妯″?杈?000涓?锛??绘?跺?ヨ揪50浜垮????
(涓?)OTT骞垮??甯??鸿?妯℃???扮骇澧???/p>
???ヤ?骞?TT骞垮??涓?灏?澶?浜?楂?????灞??舵???OTT骞垮????????寮?澧??裤??棰?璁?020骞?OTT骞垮??甯??鸿?妯″?杈?60浜垮????
? 28 2015-2020骞?TT骞垮??甯??鸿?妯″??棰?娴?
???ラ??瀵?TT骞垮????????浼?杩?琛?缁??????俱??瀹??????俱??绛??ユ???惧??绮惧?????撅???涓?TT?佃?绯荤?杩??ラ???广??
浠?骞垮??褰㈠??ヨ?锛???寮??哄箍??璧?婧????虫敞搴︿?????????寮??哄箍?????充??鸿?界?佃?缁?绔???锛?涓?寮??哄箍?????舵????寮哄?躲??寮??烘?堕?跨ǔ瀹???瑙﹁揪???村箍绛??圭?癸?骞垮??灏?寰?蹇?ケ??锛????煎箍??褰㈠?垮???帮?澶??峰????OTT骞垮??褰㈠?灏?????骞垮??甯??洪??姹???
骞垮??璺ㄥ????惧??骞垮??涓婚??????瀹跺涵璁惧??崇郴缃?缁????虹?帮?涓鸿法灞??ラ???????惧?瀹?浜??虹????鸿?界?佃???甯︽?ョ???㈤???藉??锛???互??澶?浜???涓?灞???缃?????瀹跺涵?鸿?借?澶??宠??璧锋?ャ?????稿?虫?烘???ㄧ?锛??????辨??1.03浜挎?鸿?界?佃??峰??㈤???藉??锛??藉??宠???冲?3.1浜?C??绉诲?ㄨ?澶???璺ㄥ??????炬?????ㄥ箍??璁板?搴︺??????璁ょ?ュ害??璐?拱?惧??涓?锛?姣???灞?楂???0~15%??
????瀹跺涵濞变?????瀹㈠??浠ュ??娑?璐规ā寮???绾э?OTT琛?涓?宸茬?椹跺?ュ??灞?蹇?溅??锛??寸?OTT澶у?灞?寮???瀹㈠??缁?娴???涓鸿?涓?绔??????广??OTT琛?涓?寮?棰?????娓??辩‖浠跺??????骞冲?拌??ュ??杩?娓★?宸ㄥご?????㈠??缁?绔???轰唤棰?锛?琛?涓?璧?婧???灏??颁?涓?姹???锛???璧?浠峰?煎?浠ヤ??般??????澶у?骞垮??甯??轰??锋?????版?ワ?寮??哄箍??璧?婧?缁?灏?楗卞????骞垮??涓诲??????????瑰凡缁?浠????﹀??TT骞冲?版???惧箍??杞???????濡?浣??村??澶??峰????瀹??跺?????ㄥぇ灞?骞垮??甯??鸿?琛??村??绮惧????瑙?妯″?????俱?? OTT骞垮??????浜?寰?寤虹?锛?骞垮??????璇?浠蜂?绯婚??瑕?缁?涓?锛?骞垮???版????娴?瑕????㈡?村??骞挎?锛?澶у?骞垮??浠峰?煎??板?ㄩ?㈡????
ott???涔?????锛?
OTT??ver The Top??缂╁??锛??ユ?浜?绡???绛?浣??茶????????杩?椤朵?????涔???锛??????????杩??ㄥ??锛?player锛??ㄤ?浠?ご涔?涓??ュ??浼?????杈惧?扮?????般??
?板?ㄦ????杩?浜???缃????ㄦ?锋??渚???绉?搴??ㄦ???°??杩?绉????＄?辫??ュ??涔?澶???绗???规??渚?锛?涓?灏????″???存?ラ?㈠???ㄦ?锋??渚????″??璁¤垂锛?浣胯??ュ??娌︿负??绾?????浼?杈?绠￠??????
绠?杩?/strong>
OTT????Over The Top????缂╁??锛?杩?涓???ユ?浜?绡???杩??ㄤ腑??涓?涓??ㄤ???杩?椤朵?????锛??ㄥ?ㄧ?佃?涓?涓???????杩????辩?缁????ㄦ?锋??渚???瀹瑰????涓??°??杩?????璇寸?????辩?缁????稿?浜?涓?涓??????规???朵?涓??ㄧ?缁???瑷?锛?瀹????㈠???????渚???
???ㄢ??杩?椤朵?????杩?涓??姹??ヨ〃杩?TT??姒?蹇碉?涔??ㄤ?璇存??OTT???杩?浼?缁?????绾跨?佃?绯荤????存???版?峰?????佃?绯荤?绛?涓虹?ㄦ?锋??渚?瑙?棰?绛?涓??°???介??涓?锛?OTT??姒?蹇垫???╁?虹?板??998骞淬??褰?骞???锛?缇??藉井杞????搁?灞??瑰????缁寸撼????璁″??姝ｅ????ㄣ??
??缁寸撼??????井杞????歌????ㄦ?洪《????VCD涓???缃???ュ???Windows CE??浣?绯荤?绠????????璇ユ??浣?绯荤??借?涓?浜???缃??歌????鸿?界?佃??哄?锋??涓?缃????姐???变?浠锋?艰?浣?锛?浠?涓哄??舵????涓?汉?佃??浠锋?肩??1/5锛?寰?蒋???搁??蹇?????锛?浠?1999骞???寮?濮??ㄥ?ㄧ?????存?ㄥ箍姝や??°??
OTT??互浣跨?ㄤ换浣?缃?缁??ュ?ワ???瀹瑰?????″??互璺宠?杩??ュ????杩?缃?缁??存?ラ?㈠???ㄦ?锋??渚?锛?杩?瀵瑰??瀹圭???ф?瑰??缁?绔???浜у???ヨ????跺?锋??寰?澶х???稿?????OTT瀹??ㄤ互浜???缃??舵??涓哄?虹???锛?缇??借胺姝??佃?锛?Google TV锛???Hulu??Netflix绛????稿??浠ｈ〃??
浠?涔????佃?ott妯″?
?佃?OTT妯″????绉???杩?浜???缃??存?ュ??瑙?浼???渚???娴?濯?浣???妯″???
OTT????Over The Top????缂╁??锛?杩?涓???ユ?浜?绡???杩??ㄤ腑??涓?涓??ㄤ???杩?椤朵?????锛??ㄥ?ㄧ?佃?涓?涓???????杩????辩?缁????ㄦ?锋??渚???瀹瑰????涓??°??杩?????璇寸?????辩?缁????稿?浜?涓?涓??????规???朵?涓??ㄧ?缁???瑷?锛?瀹????㈠???????渚??????ㄢ??杩?椤朵?????杩?涓??姹??ヨ〃杩?TT??姒?蹇碉?涔??ㄤ?璇存??OTT???杩?浼?缁?????绾跨?佃?绯荤????存???版?峰?????佃?绯荤?绛?涓虹?ㄦ?锋??渚?瑙?棰?绛?涓??°??
?介??涓?锛?OTT??姒?蹇垫???╁?虹?板??998骞淬??褰?骞???锛?缇??藉井杞????搁?灞??瑰????缁寸撼????璁″??姝ｅ????ㄣ????缁寸撼??????井杞????歌????ㄦ?洪《????VCD涓???缃???ュ???Windows CE??浣?绯荤?绠????????璇ユ??浣?绯荤??借?涓?浜???缃??歌????鸿?界?佃??哄?锋??涓?缃????姐??
OTT涓?IPTV??????/strong>
?稿?浜?IPTV锛?缁???TT???ㄦ?杈?浣?锛????虫??涓?????ㄧ?搴?璁炬??????瑙?棰??存???????斤?浠讳?浜洪?藉??互璁剧?灞?浜???繁??棰???锛????剁??OTT?佃????规?涔??稿?绠???锛??????杩?绾夸换浣?杩??ュ??瀹藉甫涓?缃??????锛??ㄧ?佃???????恒??骞虫?裤???鸿?界?佃?绛?璁惧?瀹?瑁?瀵瑰???搴??ㄧ?搴??冲???剁????
杩??伙??剁??IPTV???戒??哄??堕?村????浠??佃??版?ユ?跺０?冲???婚????????ユ??浜?瀹?濡?DVD?ｆ?风???剁Щ?????????斤??稿??OTT??浜や??ц?寮猴??ㄦ?峰??????瑙?棰?锛?浜?浠讳??堕?磋???辩?规????娆㈡?剁?????????涓????村?????舵?????????????炬?????????伙?涓????朵?????〃?????炬?堕?淬??瀹???涓?锛??板?ㄧ??IPTV灏辩?稿?浜?瀹???IP??OTT???°??